The most beautiful cosmetic you can wear is a healthy skin. That's why everything developed by Jane Iredale is a true extension of skin care. This makeup line, proudly carried at Serendipity, is not just a refinement of conventional makeup; it's a new technology.
FOUR IN ONE
Jane Iredale's micronized mineral bases are, in fact, concentrated pigment. Because of this, a minimum amount gives unsurpassed coverage and becomes a foundation, powder and concealer all in one. This concentrated pigment also gives high sunscreen protection without the need for synthetic ingredients. It's healthy, natural and ultra-gentle on even the most sensitive skin.
Jane Iredale's SPF 20 PurePressed Bases & SPF 20 Amazing Bases are formulated with titanium dioxide and zinc oxide, pure minerals that give instant, broad-spectrum, chemical-free sun protection. They also have a Very Water Resistant rating, important for our humid weather. And, using this product eliminates a step in your daily skin care routine – foundation and sunscreen in one!
FAST, WEIGHTLESS COVERAGE
Application is simple and fast! You'll simply apply Jane Iredale foundation with a brush or a sponge for coverage that it would normally take three products to achieve. The result will look sheer and luminescent…and will feel completely weightless.
GENTLE, NON-COMEDOGENIC AND OIL-FREE
In Jane Iredale's makeup, the minerals are non-comedogenic. We have many testimonials from acne patients claiming improvement in their skins since using Jane Iredale's mineral makeup. The only oils used in the formulas are in products where you'd want them to help condition the skin - such as in the under-eye concealer and lip products
Further, Jane Iredale's products have zero perfume, chemical dyes and chemical preservatives. These are the top three sensitizers for skin.
Jane Iredale's mineral makeup is great for using following most procedures….it covers beautifully and is gentle to even treated, recovering skin.
Our trained aestheticians will help you choose the right products and colors in Jane Iredale's impressive makeup line for your skin.
We’ve developed professional products and services since 1979. We expand the promise and possibility of beauty for hands and feet! We aim to provide the salon and spa professional with everything they need for the highest-quality nail services. This includes products, services, education, and support. We’ve been pursuing this goal with unwavering commitment for over thirty years, and we’ve been proud to have revolutionized the nail industry in the process.
Each of our products is meticulously researched and tested before it ever reaches the customer. We have our own state-of-the-art laboratory and the scientific and technological know-how to engineer the exact products that professionals want and need.
Mason Pearson hairbrushes are not mass produced. Most of the work is carried out by hand, using techniques pioneered and patented by the founder - Mason Pearson - over one hundred and thirty years ago and improved over succeeding generations.
The unique rubber-cushion pad, made by hand using Mason Pearson’s original techniques, allows for effective and efficient brushing. It is kind to use and gently massages the scalp.
The plastic handle shape was developed from the original wooden models, which are still made in small quantities. The plastic handles are hand-finished to remove any sharp edges to feel comfortable in the hand.
We listen to our customers and always try to improve on the established design, for example, our 'Child' model was developed in response to customer demand. Similarly, our 'Sensitive' model has been developed for people with thinning or very fine hair, with the intention of very gently stimulating the scalp. This can be used as a next step after the 'Child' model.
Image Skincare is an evidence-based clinical skin care company, providing professional skincare products and effective skincare solutions. The most innovative brand in the industry, Image Skincare consistently produces the latest anti-aging, balancing, hydrating, and illuminating technologies to further its mission of helping the world to Age Later™
The goals of Iredale Mineral Makeup have been essentially twofold. First, create a makeup with a superior look and feel - makeup for the HDTV age, if you will. Second, create a makeup that is actually beneficial to the skin. The popularity of Iredale's line indicates the great degree of success Ms. Iredale has had in meeting these two goals. The products have wide popular acclaim and are increasingly popular with dermatologists and skin care clinicians.
Product packaging has received enormous attention in the Iredale lineup. All of the materials have been tastefully chosen and blended into a cohesive group with a very high end look. Gold finishes have a central thematic role in the line and are complemented by sophisticated black accents.
Iredale's product line is extensive and consists not only of her amazing bases but also of a full facial makeup line complete with lash and lip products and brushes and sponges. Iredale conceives of her mineral products as promoting 'Beauty with Benefits.' As such, the line is non-comedogenic, anti-inflammatory and offers broad spectrum hypoallergenic UVB (SPF 20) and UVA protection. The makeup is very water resistant and its mineral composition does not support bacteria.
Her state of the art micronized mineral bases serve as foundation, powder, concealer and sunscreen all in one easy application that resists fading, creasing and smearing. The minerals are concentrated. This allows for complete coverage and easy camouflage of large or small distractions without a heavy buildup of product. The bases adhere to the skin until they are removed with any cleanser. All of the ingredients and processes involved in the manufacture of the Iredale line are of the highest quality available.
The complete Iredale line is top quality and many of the products are innovative. My top three picks for unique creativity from Iredale Mineral Cosmetics are CircleDelete, 24 Karat Gold Dust and D2O Heavy Water. Circle Delete is an eye treatment as well as a concealer for dark circles. It contains skin conditioners, vitamins and antioxidants for therapeutic effects and minerals for immediate results. 24 karat gold dust is 48% 24 karat food-grade gold. The key feature of this product is that it shimmers rather than glitters on the skin. It can be brushed on eyes, cheeks and lips or applied to the hair with gel. The gold dust even adds to a great look on less exposed parts of the body. D20 is short for Deuterium Oxide or heavy water. The heavy water compound in this product has an extra hydrogen molecule that makes it 10% heavier than H2O. It tends to remain on the skin longer helping to hydrate and plump the cells. A spritz of D2O is great as a last step in the application of Iredale's makeup.
Iredale Mineral Makeup has positioned itself as the luxury and elegance leader in mineral makeup. The quality and integrity of the company is exemplified by its philosophy and packaging.
Dr. Brinkenhoff, an ophthalmologist for over 30 years, was inspired by his beautiful wife Gayle to create a groundbreaking cosmetics brand, RevitaLash®.
Gayle became the inspiration for her husband to innovate, create and deliver a collection of trusted cosmetic products that could help meet the aspirations of others seeking to enhance their natural beauty, build their confidence and feel revitalized. In fact, Gayle is credited with naming the brand, RevitaLash, once explaining that the products revitalize the mind, body and spirit.
Trust, integrity, beauty and innovation remain at the core of Athena Cosmetics, Inc. and the RevitaLash brand as it continues to expand and lead in the lash and brow beautification category.
The entire collection, which includes Nouriche® by Athena Cosmetics Eyelash Conditioner, RevitaBrow® Eyebrow Conditioner, Hair Advanced by RevitaLash®, Volumizing Primer and Mascara, and additional high-end cosmetic products, has gained a loyal following in over 50,000 spas, salons, and specialty retail establishments in the US and around the world.
Through philanthropic endeavors – Athena Cosmetics is a proud supporter of breast cancer research and education – and a commitment to the environment – all packaging now bears the Eco-coalition logo earned for being 100% recyclable – the company proudly continues its focus on responsible and compassionate business practices.
A leader, an innovator, and a trusted partner, the company remains devoted to its heritage and the pursuit of natural beauty today and for years to come.